Haute Horologe: How Pre-Owned Luxury Watches Are Beating New Releases in 2025

The luxury watch world has constantly evolved, but 2025 feels a little different. Something noticeable is happening: more buyers are choosing pre-owned luxury watches over brand-new releases. And it’s not only people trying to save money. Serious collectors and first-time buyers are making the same move. It’s not just about […]

Haute Horologe - Patek Philippe vs Audemars Piguet: Which Luxury Watch Wins 2025?

Every year, watch enthusiasts ask the same question: which luxury watch brand truly stands above the rest?In 2025, two names will keep leading the race: Patek Philippe and Audemars Piguet. Both brands have a rich history, a favorable reputation, and a dedicated customer base. Nevertheless, their communication approach to the […]

Which Pre-Owned Luxury Watches Will Gain the Most Value in 2025

Some questions are not easy to answer, especially when it is about market trends for pre-owned luxury watches. The year 2025 is pivotal for enthusiasts of luxury watches. The market for pre-owned (second-hand) watches is growing fast. It may grow from $24.9 billion in 2024 to about $32 billion in […]