Which Pre-Owned Luxury Watches Will Gain the Most Value in 2025
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Some questions are not easy to answer, especially when it is about market trends for pre-owned luxury watches.
The year 2025 is pivotal for enthusiasts of luxury watches. The market for pre-owned (second-hand) watches is growing fast. It may grow from $24.9 billion in 2024 to about $32 billion in 2025.
This means many people are not only buying watches to wear but also to invest. Some watches can go up in price over time, just like gold or property.
Here are some pre-owned luxury watch brands that look strong for 2025:
Rolex: The Strongest Choice
Rolex is always number one in the pre-owned market. Models like the Submariner, Oyster Perpetual, and Daytona are very popular.
The discontinued Oyster Perpetual Ref. 114300 is already selling for almost double its retail price.
The Daytona Ref. 116500LN was sold at about $13,000 originally, but in the pre-owned market, it often goes above $30,000.
This makes Rolex not just a watch but a smart investment.
Patek Philippe: The Rarity Advantage
Ranked among the safest bets to consider for 2025, brands like Patek Philippe, with the Nautilus, Aquanaut, and Calatrava, are remarkable treasures to own. The few numbers it makes and the length of its celebrated history of fine craftsmanship put it in appreciation.
Collectors are aware: few brands carry as much weight as Patek Philippe when it comes to long-term value.
Audemars Piguet: The Royal Oak Effect
The Audemars Piguet Royal Oak is among the most sought-after watches in the world. Its courageous design and rarity generated constant growth with appreciation between 10 and 15% annually.
If you are looking for a modern classic with outstanding prestige and resale value, AP is among those things you cannot afford to ignore.
Richard Mille: For the Bold
Richard Mille watches are unique, futuristic, and very limited. Some models, especially the Tourbillon, can grow in value between 12% and 20% every year. High-end collectors mostly purchase these.
Omega: The Celebrity Watch
Omega watches, like the Speedmaster (the first watch on the moon) and the Seamaster (James Bond’s watch), are timeless. They may not rise as fast as Rolex, but they always keep their value and remain in demand.
Cartier: Timeless Elegance
Cartier watches, such as the Tank and Santos, are elegant and classic. They hold steady value and attract buyers who want beauty and history in their watches.
Appreciation Factors for 2025
Limited Availability: Discontinued or limited-edition models appreciate faster.
Celebrity Effect: An endorsement or appearance can make a tremendous difference to auction and resale prices.
Market Trends: Sports, adventure watches, dress watches, classic watches … Luxury watches come in various categories. Depending on the market trends, some models become the favorites of buyers. This, in turn, influences prices.
Why Buy in Dubai?
In Dubai, you can find pre-owned luxury watches without waiting years, like in the new market. At Haute Horologe, every watch is:
- Checked for authenticity.
- Sold with the original box and papers.
- Backed by after-sales service.
- This means peace of mind while buying.
Buying a watch in 2025 is not just about style; it is about investing smartly. Whether it’s a Rolex Daytona, a Patek Nautilus, or an AP Royal Oak, the right watch can grow your money while you enjoy wearing it.
👉 Explore our collections in Dubai and choose your next investment today.