In 2026, the luxury watches considered the strongest value assets are those with consistent collector demand, controlled production, and long-term cultural relevance. Rather than short-term speculation, experienced buyers tend to focus on watches that have historically retained value across market cycles, particularly in the secondary market. Why This Question Matters […]

Surprise, and sometimes break every prediction. But 2025 has been intriguing for one reason: the pre-owned luxury watches market is showing steady confidence again. Not hype. Not speculation. These are genuine purchases made by individuals who are well-informed about their preferences. Let’s look at the watches that are quietly strengthening […]

Every year, watch enthusiasts ask the same question: which luxury watch brand truly stands above the rest?In 2025, two names will keep leading the race: Patek Philippe and Audemars Piguet. Both brands have a rich history, a favorable reputation, and a dedicated customer base. Nevertheless, their communication approach to the […]